Worthy of Ashes: Building Lazy J Sporting Club, South Dakota’s Golf & Hunting Haven

Founder of NewClub and our resident feel player. Matt’s junior golf career led him to the University of Akron where he met our co-host. During his junior year, Matt Studied abroad in Ireland and discovered golf societies. Subsequent trips to Scotland fed his passion for the history, ideals, and culture of accessible, affordable, and sustainable golf, a concept he would later bring to the U.S. with NewClub. Known for his interviewing style, quick wit, and compelling storytelling, Matt brings thoughtful, reflective conversations to The Bag Drop. His professional journey before NewClub included multiple leadership positions in growth-stage startups, where he managed teams responsible for more than $250 million in revenue. Matt actively gives back to the game as a Board Member of the First Tee of Akron and past chair of the Evans Scholar Foundation. Proudly based in his hometown of Akron, Ohio, Matt finds inspiration in family life with his wife, their three children, and their golf dog, Gypsy.

NewClub's Chief Ambassador and every golf sicko's favorite educator. Kevin is a thoughtful and deeply curious host. His studied, constructivist approach adds intellectual enrichment and balance to the show. As a professor of Math Education at the University of Georgia, Kevin's background in applied mathematics and cognitive psychology uniquely informs his insights on golf strategy and performance. Originally from Ohio, Kevin was a Division I collegiate golfer at the University of Akron, where his passion for understanding mathematical thinking began. After earning his doctorate from Arizona State University, he combined his analytical expertise with his love for golf by co-founding Golf Blueprint, an organization aimed at helping golfers optimize their games through data-driven strategies. Kevin enjoys balancing deep philosophical discussions with simple pleasures, such as indulging his sweet tooth, cheering on college football, and spending relaxed evenings with his friends, his wife, and their beloved dog, Nole.